Nonprofits and Google Analytics: The 3 Essential Metrics  

Understanding the strong and weak spots of your website can help you turn your nonprofit's website into a fundraising and lead generation tool. 


In this list post you'll learn: 

  1. What pages are most popular on your website
  2. Where are all of your website visitors coming from (i.e. social media, google search, etc.)
  3. Which pages on your website cause your website visitors to leave your site


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