Nonprofits and Google Analytics: The 3 Essential Metrics
Understanding the strong and weak spots of your website can help you turn your nonprofit's website into a fundraising and lead generation tool.
In this list post you'll learn:
- What pages are most popular on your website
- Where are all of your website visitors coming from (i.e. social media, google search, etc.)
- Which pages on your website cause your website visitors to leave your site