As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.
“Which CMS should my organization use?” is a question we receive a lot from our clients. A content management system (CMS), not to be confused with a customer relationship management (CRM), is a software application that is used to manage and store digital content. Just as we said in our article on how to pick the right CRM for your organization, there is not one CMS that fits exactly everyone’s needs.
No matter what job you have, I am sure you can agree with me that work is stressful. Deadlines, projects, meetings, and the more than occasional late night are common denominators for all of us. As jobs become increasingly time consuming and mentally demanding, finding ways to alleviate stress throughout the work day is critical to our stability and well-being.
As Creative Science Labs’ lead project manager, I am constantly looking for ways to be more productive, more efficient, and better at managing my time. Countless times I have said, “...if only there were a few more hours in the day,” but I have found that with proper preparation and an adaptable mindset, you can create those hours you’re missing.
Ah, yes! New Year’s Resolutions. Everyone has them and most of us (including myself) often fail to keep them. This year I am trying out a new approach and so far, so good.
I’m usually reluctant to make New Year’s Resolutions. In fact, until this year I had made good on my resolution in 2011 to never make them again.
“Which CRM should my nonprofit use?” is a common question we hear from many of our clients. The truth is, when it comes to which Customer Relationship Management (CRM) software your nonprofit should use, there’s no “one size fits all” answer.
On Monday I sat in a meeting with a team member and we talked about how our blog was performing. We pondered if the content topics were interesting enough, if the posts were getting enough traction, we even wondered if we might need to change our content strategy all together.
As each day passes, there’s an increased need to find solutions for the many problems we face, both big and small. In that search, it’s common to first look at what relevant experiences you have and try to “connect the dots” between them to sketch out a concept for what might work. But I think there’s another important step, one that would enable you to draw a more refined vision for success from learnings or resources from your connections and networks. It’s why of late, I make a conscious effort to “collect the dots” before I connect them .
According to Greek legend, the first man to run a “marathon,” Pheidippides, dropped dead after he finished his 26.2-mile trot to tell the people of Athens of the victory against the Persians at the Battle of Marathon. So why would anyone want to take on this endeavor voluntarily ? For some people, it’s about the physical challenge. For some, it’s about maintaining a fitness plan. For me, it was about learning what I am capable of and what it takes to achieve success.