Today, behavioral economics is more than just a hip buzzword. Instead, it’s an essential school of thought, vital to all industries, and especially to those in the nonprofit world.
Because the tenants of behavioral economics have such a significant impact on how, why, and when people give, incorporating it into your website, donation structure, and fundraising campaigns is essential. The intersection of behavioral economics and design is where successful audience outreach lives.
If you’re not familiar with the ins and outs of it, behavioral economics can seem like a complicated field.
Fortunately, the reality is that behavioral economics is much more straightforward than it may seem. Beyond that, it’s essential for your nonprofit to understand. By understanding behavioral economics (and its impact on your supporters), you can create a more efficient NPO and boost your fundraising efforts as we move into the new year.
It’s a new year, and your marketing team is probably working hard to create a donation strategy to carry you through 2018. If this is true, there’s one group you can’t afford to overlook in the process: millennials.
Nonprofits serve dozens of important purposes.
By driving essential causes and promoting social change, nonprofits make the world a better place to live and help bring important issues to light.
Right now, there are more than 75 million millennials on the planet.
This renders them a larger generation than the Baby Boomers or Generation X.
In recent years, the mobile phone has risen to a place of unparalleled prominence in the digital world.
While smartphones are popular among all age groups, ownership is particularly high among millennials. According to a 2016 Nielsen survey, 98% of people ages 18-24 own smartphones, and the majority of them check their mobile devices about 150 times each day.
Social media is a powerful tool for attracting online visitors to your mission and inspiring them to support your cause. Unfortunately, due to time and staff bandwidth restraints, most nonprofits have yet to harness the positive outcomes that social media can contribute to their organization’s goals.
As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.
“Which CMS should my organization use?” is a question we receive a lot from our clients. A content management system (CMS), not to be confused with a customer relationship management (CRM), is a software application that is used to manage and store digital content. Just as we said in our article on how to pick the right CRM for your organization, there is not one CMS that fits exactly everyone’s needs.
No matter what job you have, I am sure you can agree with me that work is stressful. Deadlines, projects, meetings, and the more than occasional late night are common denominators for all of us. As jobs become increasingly time consuming and mentally demanding, finding ways to alleviate stress throughout the work day is critical to our stability and well-being.