Allison Carpenter

Allison took the role of Digital Marketing Manager at Creative Science Labs to pursue her passion of marketing. She's proud to work for a group of driven individuals whose mission it is to serve those who work in the social good space by designing and developing powerful digital experiences for them. If you want to geek out with Allison about marketing's latest trends and technology, email her at allison@creativesciencelabs.com
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Recent Posts

5 Essential Parts of a Nonprofit Donation Landing Page

 Today, it’s not enough to just have a landing page.

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Posted by Allison Carpenter on Apr 13, 2018 10:13:33 AM

Topics: Non-Profit

7 Elements Your Nonprofit Website Homepage Needs to Have

 

Nonprofit websites serve an important purpose: they drive donations and encourage people to get involved with your cause. As such, they need to feature the structure and elements that make people want to engage and give.

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Posted by Allison Carpenter on Apr 5, 2018 12:48:37 PM

Topics: Non-Profit, Site Navigation, website redesign, mobile-friendly

5 Must-Do SEO Optimizations for Your Nonprofit Website

 

If you’ve been avoiding SEO like the plague, you’re not alone.

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Posted by Allison Carpenter on Mar 21, 2018 2:31:31 PM

Topics: Non-Profit, mobile-friendly

4 Mobile-First Website Design Tips for Nonprofits

 

In recent years, mobile-friendly websites have become everything on the web.

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Posted by Allison Carpenter on Mar 16, 2018 10:50:10 AM

Topics: Non-Profit, mobile-friendly

Why Mobile-Friendly Web Design Should Matter to Your Nonprofit

 

Is your nonprofit focusing on mobile design? If not, you could be missing out on a huge portion of customers and revenue.

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Posted by Allison Carpenter on Mar 7, 2018 8:00:00 AM

Topics: Non-Profit, mobile-friendly

3 Ways to Institute Behavioral Economics Website Design

 

So, your nonprofit has a website, but now it’s time to adjust it, so the worlds of behavioral economics and website design come together. Where do you begin?

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Posted by Allison Carpenter on Feb 28, 2018 8:00:00 AM

Topics: Non-Profit

Using Strategic Nonprofit Website Design to Keep Donors

 

If you’re wondering how to retain donors for your nonprofit, one of the first places you should look is behavioral economics. While it’s one thing to establish a fundraising campaign and hope it works, it’s entirely another to create a research-based giving program that takes into account the things that do and do not make people donate.

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Posted by Allison Carpenter on Feb 23, 2018 2:31:03 PM

Topics: Non-Profit

The Behavioral Economics and Design Behind All Successful Fundraising Campaigns

 

Today, behavioral economics is more than just a hip buzzword. Instead, it’s an essential school of thought, vital to all industries, and especially to those in the nonprofit world.

Because the tenants of behavioral economics have such a significant impact on how, why, and when people give, incorporating it into your website, donation structure, and fundraising campaigns is essential. The intersection of behavioral economics and design is where successful audience outreach lives. 

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Posted by Allison Carpenter on Feb 16, 2018 1:14:43 PM

Topics: Non-Profit

An Introduction to Behavioral Economics: What It Is and Why Your NPO Should Care

 

If you’re not familiar with the ins and outs of it, behavioral economics can seem like a complicated field.

Fortunately, the reality is that behavioral economics is much more straightforward than it may seem. Beyond that, it’s essential for your nonprofit to understand. By understanding behavioral economics (and its impact on your supporters), you can create a more efficient NPO and boost your fundraising efforts as we move into the new year.

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Posted by Allison Carpenter on Feb 9, 2018 10:39:11 AM

Topics: Non-Profit

Marketing to Millennials: How to Make Your Mission Irresistible

 

It’s a new year, and your marketing team is probably working hard to create a donation strategy to carry you through 2018. If this is true, there’s one group you can’t afford to overlook in the process: millennials.

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Posted by Allison Carpenter on Jan 31, 2018 3:58:37 PM

Topics: Non-Profit, millennial