If you're responsible for nonprofit fundraising, you're continually looking for new and creative ways to engage prospective donors. Increasingly, forward-thinking nonprofits are turning to the field of behavioral economics to motivate donors to action.
If your social impact organization relies on supporters to give time, money and resources (don’t they all?) you’ve probably wondered how to get people more involved in your cause — not just to be sympathetic, but to be actively invested. If you find it’s hard to motivate people to commit to being involved, it’s not your fault. Blame your marketing. And economics.
It's that time of year again -- the fall board meeting. And while you may have the usual agenda of discussing this year's successes and lessons learned and next year's strategy, we hope you're also including a line item about updating your website.
Grant writing is often one of the most dreaded jobs for nonprofit staff, but a successful application can help an organization out with big projects like fully funding new initiatives or research, or small ones like helping to cover the cost of an event. As we increasingly lean toward online activism and fundraising, there are more opportunities than ever to use grants for updating your digital presence, whether it's a new website, a special social media campaign, or an annual report.
We've written before about the challenges nonprofits face trying to accomplish all the things they want with a tight budget, small staff, and limited resources. Clients ask us all the time for specific tools that can help them put their best foot forward online without blowing the budget.
With more than 51% of web traffic viewed on mobile devices (and growing), it's a no-brainer to make sure your organization's website is optimized accordingly. People aren't just looking at social media or emails on their phones and tablets anymore -- they're creating sophisticated videos, filling out important forms and paperwork, coding on the go, and of course, taking action on the causes they care about.
When we talk about lead conversion, we're not just talking about retail sales for businesses. Nonprofits have leads, too, that can convert casually interested individuals looking to do good into highly active supporters and donors. In the same way that companies like Amazon, Zappos, or Apple want people who land on their site to put items in their cart and check out, nonprofits want people who land on their sites to sign petitions, subscribe to email newsletters, become recurring donors, or download advocacy toolkits.