Is Your Social Impact Organization's Marketing Strategy Failing? How Behavioral Economics Can Help


If your social impact organization relies on supporters to give time, money and resources (don’t they all?) you’ve probably wondered how to get people more involved in your cause — not just to be sympathetic, but to be actively invested. If you find it’s hard to motivate people to commit to being involved, it’s not your fault. Blame your marketing. And economics.
In Non-Profit, lead conversion, Fundraising, social media

5 "Must-Haves" for Your Nonprofit's Social Media Strategy


Social media is a powerful tool for attracting online visitors to your mission and inspiring them to support your cause. Unfortunately, due to time and staff bandwidth restraints, most nonprofits have yet to harness the positive outcomes that social media can contribute to their organization’s goals.
In Non-Profit, lead conversion, lead funnel, Fundraising, social media

Integrate Video into Your Nonprofit’s Marketing Strategy


As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.

In Impact, Non-Profit, Email Marketing, lead conversion, Fundraising, Problem Solving

Which CMS Should My Organization Use?



“Which CMS should my organization use?” is a question we receive a lot from our clients. A content management system (CMS), not to be confused with a
customer relationship management (CRM), is a software application that is used to manage and store digital content. Just as we said in our article on how to pick the right CRM for your organization, there is not one CMS that fits exactly everyone’s needs.
In Non-Profit

2 Yoga Techniques Everyone Should Take to Work This Year


No matter what job you have, I am sure you can agree with me that work is stressful. Deadlines, projects, meetings, and the more than occasional late night are common denominators for all of us. As jobs become increasingly time consuming and mentally demanding, finding ways to alleviate stress throughout the work day is critical to our stability and well-being.

In Lessons Learned, Problem Solving

5 Time Management Tips for Being Efficient in the New Year


As Creative Science Labs’ lead project manager, I am constantly looking for ways to be more productive, more efficient, and better at managing my time. Countless times I have said, “...if only there were a few more hours in the day,” but I have found that with proper preparation and an adaptable mindset, you can create those hours you’re missing.

In Lessons Learned, Problem Solving

Taking An Agile Approach to New Year's Resolutions



Ah, yes!
New Year’s Resolutions. Everyone has them and most of us (including myself) often fail to keep them. This year I am trying out a new approach and so far, so good.
In Lessons Learned, Entrepreneur, Problem Solving