As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.
We've written before about the challenges nonprofits face trying to accomplish all the things they want with a tight budget, small staff, and limited resources. Clients ask us all the time for specific tools that can help them put their best foot forward online without blowing the budget.
If you're like me, your list of to-dos never gets any shorter, and there never seems to be enough time to do it all. I hear this a lot from colleagues and clients in the nonprofit industry -- there are literally hundreds of things that we could do, but we simply don't have the time, budget, or staff to do it.