If your social impact organization relies on supporters to give time, money and resources (don’t they all?) you’ve probably wondered how to get people more involved in your cause — not just to be sympathetic, but to be actively invested. If you find it’s hard to motivate people to commit to being involved, it’s not your fault. Blame your marketing. And economics.
Social media is a powerful tool for attracting online visitors to your mission and inspiring them to support your cause. Unfortunately, due to time and staff bandwidth restraints, most nonprofits have yet to harness the positive outcomes that social media can contribute to their organization’s goals.
As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.