As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.
On Monday I sat in a meeting with a team member and we talked about how our blog was performing. We pondered if the content topics were interesting enough, if the posts were getting enough traction, we even wondered if we might need to change our content strategy all together.