Is Your Social Impact Organization's Marketing Strategy Failing? How Behavioral Economics Can Help
If your social impact organization relies on supporters to give time, money and resources (don’t they all?) you’ve probably wondered how to get people more involved in your cause — not just to be sympathetic, but to be actively invested. If you find it’s hard to motivate people to commit to being involved, it’s not your fault. Blame your marketing. And economics. Read More...
Topics: Non-Profit, lead conversion, Fundraising, social media
5 "Must-Haves" for Your Nonprofit's Social Media Strategy
Social media is a powerful tool for attracting online visitors to your mission and inspiring them to support your cause. Unfortunately, due to time and staff bandwidth restraints, most nonprofits have yet to harness the positive outcomes that social media can contribute to their organization’s goals. Read More...
Topics: Non-Profit, lead conversion, lead funnel, Fundraising, social media
Integrate Video into Your Nonprofit’s Marketing Strategy
As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.
Read More...Topics: Impact, Non-Profit, Email Marketing, lead conversion, Fundraising, Problem Solving
Topics: Impact, Campaign, lead conversion
Website Messaging: 3 Key Places to Integrate Your Elevator Pitch
You've used it at conferences, happy hours, lunches, and in line to get coffee. You've shared it with friends, your grandmother, and on a date. It's likely you've even expressed it in the place for which it is named. Read More...
Topics: Non-Profit, messaging, lead conversion
Why Your Website Is Failing to Convert Leads
When we talk about lead conversion, we're not just talking about retail sales for businesses. Nonprofits have leads, too, that can convert casually interested individuals looking to do good into highly active supporters and donors. In the same way that companies like Amazon, Zappos, or Apple want people who land on their site to put items in their cart and check out, nonprofits want people who land on their sites to sign petitions, subscribe to email newsletters, become recurring donors, or download advocacy toolkits. Read More...
Topics: messaging, lead conversion, lead funnel, mobile-friendly