Is Your Social Impact Organization's Marketing Strategy Failing? How Behavioral Economics Can Help


If your social impact organization relies on supporters to give time, money and resources (don’t they all?) you’ve probably wondered how to get people more involved in your cause — not just to be sympathetic, but to be actively invested. If you find it’s hard to motivate people to commit to being involved, it’s not your fault. Blame your marketing. And economics. Read More...
Posted by Nate Andorsky on Sep 7, 2017 9:00:00 AM

Topics: Non-Profit, lead conversion, Fundraising, social media

5 "Must-Haves" for Your Nonprofit's Social Media Strategy


Social media is a powerful tool for attracting online visitors to your mission and inspiring them to support your cause. Unfortunately, due to time and staff bandwidth restraints, most nonprofits have yet to harness the positive outcomes that social media can contribute to their organization’s goals. Read More...
Posted by Allison Carpenter on Apr 7, 2017 1:38:21 PM

Topics: Non-Profit, lead conversion, lead funnel, Fundraising, social media

Integrate Video into Your Nonprofit’s Marketing Strategy


As Creative Science Labs’ Digital Marketing Manager, it’s my job to keep our clients’ marketing efforts focused on strategies that actually pay off for them. Our clients are always grinding away to promote their mission and see it succeed. Therefore, when it comes to marketing and spreading the word or inspiring audiences to contribute to their cause, there’s no room to dilly-dally.

Posted by Allison Carpenter on Feb 16, 2017 11:08:58 AM

Topics: Impact, Non-Profit, Email Marketing, lead conversion, Fundraising, Problem Solving

Save Tigers Now: Establishing An Emotional Connection In Seconds

Posted by Nate Andorsky on Oct 4, 2016 9:39:59 AM

Topics: Impact, Campaign, lead conversion

Website Messaging: 3 Key Places to Integrate Your Elevator Pitch


You've used it at conferences, happy hours, lunches, and in line to get coffee. You've shared it with friends, your grandmother, and on a date. It's likely you've even expressed it in the place for which it is named.   Read More...
Posted by Julie Mays on Sep 15, 2016 12:42:37 PM

Topics: Non-Profit, messaging, lead conversion

Why Your Website Is Failing to Convert Leads



When we talk about lead conversion, we're not just talking about retail sales for businesses. Nonprofits have leads, too, that can convert casually interested individuals looking to do good into highly active supporters and donors. In the same way that companies like Amazon, Zappos, or Apple want people who land on their site to put items in their cart and check out, nonprofits want people who land on their sites to sign petitions, subscribe to email newsletters, become recurring donors, or download advocacy toolkits. Read More...
Posted by Nate Andorsky on Sep 1, 2016 11:19:14 AM

Topics: messaging, lead conversion, lead funnel, mobile-friendly