Start With Why: Effective Organizational Messaging



On Monday I sat in a meeting with a team member and we talked about how our blog was performing. We pondered if the content topics were interesting enough, if the posts were getting enough traction, we even wondered if we might need to change our content strategy all together.  Read More...
Posted by Allison Carpenter on Dec 16, 2016 9:08:53 AM

Topics: Impact, Company Culture, Lessons Learned, messaging, Problem Solving

Your Company Needs a Podcast: How to Decide What Your Podcast Is About


Posted by Miellyn Fitzwater Barrows on Sep 27, 2016 10:29:47 AM

Topics: messaging, podcasts

Website Messaging: 3 Key Places to Integrate Your Elevator Pitch


You've used it at conferences, happy hours, lunches, and in line to get coffee. You've shared it with friends, your grandmother, and on a date. It's likely you've even expressed it in the place for which it is named.   Read More...
Posted by Julie Mays on Sep 15, 2016 12:42:37 PM

Topics: Non-Profit, messaging, lead conversion

Why A Responsive Website Is Key to Engaging Your Audience



With more than 51% of web traffic viewed on mobile devices (and growing), it's a no-brainer to make sure your organization's website is optimized accordingly. People aren't just looking at social media or emails on their phones and tablets anymore -- they're creating sophisticated videos, filling out important forms and paperwork, coding on the go, and of course, taking action on the causes they care about. Read More...
Posted by Nate Andorsky on Sep 6, 2016 10:00:00 AM

Topics: Non-Profit, Site Navigation, CTAs, messaging, mobile-friendly

Why Your Website Is Failing to Convert Leads



When we talk about lead conversion, we're not just talking about retail sales for businesses. Nonprofits have leads, too, that can convert casually interested individuals looking to do good into highly active supporters and donors. In the same way that companies like Amazon, Zappos, or Apple want people who land on their site to put items in their cart and check out, nonprofits want people who land on their sites to sign petitions, subscribe to email newsletters, become recurring donors, or download advocacy toolkits. Read More...
Posted by Nate Andorsky on Sep 1, 2016 11:19:14 AM

Topics: messaging, lead conversion, lead funnel, mobile-friendly