Marketing to Millennials: How to Make Your Mission Irresistible


It’s a new year, and your marketing team is probably working hard to create a donation strategy to carry you through 2018. If this is true, there’s one group you can’t afford to overlook in the process: millennials.

Posted by Allison Carpenter on Jan 31, 2018 3:58:37 PM

Topics: Non-Profit, millennial

Working with Millennials: Why You Need Millennials At Your Nonprofit


Nonprofits serve dozens of important purposes.

By driving essential causes and promoting social change, nonprofits make the world a better place to live and help bring important issues to light.

Posted by Allison Carpenter on Jan 25, 2018 5:23:52 PM

Topics: Non-Profit, millennial

Online Giving and Millennials: What Makes Them Donate?


Right now, there are more than 75 million millennials on the planet. 

This renders them a larger generation than the Baby Boomers or Generation X.

Posted by Allison Carpenter on Jan 17, 2018 11:42:00 PM

Topics: Non-Profit, millennial, Fundraising

Social Movements for Good: A Moment for Millennials


I'm sure you've heard by now that Millennials are a generation inclined to do good. While we know that advertising and retail is honing in on this important demographic, nonprofits have been making moves as well to pull adults born from circa 1980-2000 into the fold, turning them into digital ambassadors, fundraising rockstars, and on-the-ground activists


Posted by Nate Andorsky on Aug 16, 2016 10:00:00 AM

Topics: Non-Profit, social movement, millennial