The Behavioral Economics and Design Behind All Successful Fundraising Campaigns

 

Today, behavioral economics is more than just a hip buzzword. Instead, it’s an essential school of thought, vital to all industries, and especially to those in the nonprofit world.

Because the tenants of behavioral economics have such a significant impact on how, why, and when people give, incorporating it into your website, donation structure, and fundraising campaigns is essential. The intersection of behavioral economics and design is where successful audience outreach lives. 

In Non-Profit

An Introduction to Behavioral Economics: What It Is and Why Your NPO Should Care

 

If you’re not familiar with the ins and outs of it, behavioral economics can seem like a complicated field.

Fortunately, the reality is that behavioral economics is much more straightforward than it may seem. Beyond that, it’s essential for your nonprofit to understand. By understanding behavioral economics (and its impact on your supporters), you can create a more efficient NPO and boost your fundraising efforts as we move into the new year.

In Non-Profit

Marketing to Millennials: How to Make Your Mission Irresistible

 

It’s a new year, and your marketing team is probably working hard to create a donation strategy to carry you through 2018. If this is true, there’s one group you can’t afford to overlook in the process: millennials.

In Non-Profit, millennial