Is Your Social Impact Organization's Marketing Strategy Failing? How Behavioral Economics Can Help

 

If your social impact organization relies on supporters to give time, money and resources (don’t they all?) you’ve probably wondered how to get people more involved in your cause — not just to be sympathetic, but to be actively invested. If you find it’s hard to motivate people to commit to being involved, it’s not your fault. Blame your marketing. And economics. Read More...
Posted by Nate Andorsky on Sep 7, 2017 9:00:00 AM

Topics: Non-Profit, lead conversion, Fundraising, social media

5 "Must-Haves" for Your Nonprofit's Social Media Strategy

 

Social media is a powerful tool for attracting online visitors to your mission and inspiring them to support your cause. Unfortunately, due to time and staff bandwidth restraints, most nonprofits have yet to harness the positive outcomes that social media can contribute to their organization’s goals. Read More...
Posted by Allison Carpenter on Apr 7, 2017 1:38:21 PM

Topics: Non-Profit, lead conversion, lead funnel, Fundraising, social media

The Right Content Mix: Short-Form Versus Long-Form Content

 

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Posted by Allison Carpenter on Nov 18, 2016 9:45:30 AM

Topics: Testing, social media

Remix and Refresh Your Content

 

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Posted by Allison Carpenter on Nov 10, 2016 12:28:52 PM

Topics: social media, podcasts, Problem Solving

8 Tools You Need to Make Your Small Nonprofit Look BIG

 

 

We've written before about the challenges nonprofits face trying to accomplish all the things they want with a tight budget, small staff, and limited resources. Clients ask us all the time for specific tools that can help them put their best foot forward online without blowing the budget.  Read More...
Posted by Nate Andorsky on Sep 7, 2016 5:38:25 PM

Topics: Non-Profit, Email Marketing, social media